
I am a busy girl. I do lots of stuff. I go to school full time (pursuing my PhD) and I take care of this blog. I also help run an internet start-up company, which is really my other full-time job. Lately it has been consuming all of my spare time. I get maybe 5 hours of sleep a night.
I have had to learn new skills that I would never have been challenged to learn if I had stayed in my comfortable academic niche. I feel more confident and well-rounded - but I am also getting frustrated and burnt out.
This post isn't intended to be a personal entry about my feelings. Nope.
This post is more personal than my feelings. I have $50,000 worth of student loans. I have some credit debt (less than $5,000). I live primarily off of a small amount of yearly income from a government granting agency to do my scientific research. I am trying to figure out how to finance a divorce. If I did not have a budget, I would have gone under years ago. My budget keeps food on my table and makes sure that my bills are paid on time.
This post is about a specific thought that my business partner and I have been trying to solve for months. How do you make budgeting sexy? Our competitor has done a fairly good job making their product "sexy" looking and fun to use, and we feel that in those respects our product is competitive, but what our competitors have and we don't is mountains of money to run extensive marketing campaigns to get their "word out".
They have so many back links to their website that they rank at the top of every search. I feel defeated before I start sometimes. I have had so much support from people I barely know for which I am grateful, and we are beginning to see momentum. There is investor interest in our product. However there is still one massive problem that I can't get over, and even when we get the huge investment capitol that we expect is coming shortly, I still don't know how to solve it.
How the heck do you get people to start talking about budgeting? If we are going to be competitive, we need to make budgeting the best thing to talk about since sliced bread. Right now, personal finances are not the sort of thing that people want to tell their friends about - maybe it has something to do with the word "personal" - right?
There is a stigma associated with not being as good at money as your friends, or not having as much money - so it is just better to not talk about it. OR, if you do have more money or are just really good at managing your money, it is better not to throw it around in your friends faces.
What I don't understand is why people wouldn't want to share a good thing when they find it - especially if it has to do with feeling good about money. There are times when we all need to know whether we are on track or not - budgeting helps us to keep up. Sharing the wealth, so to speak, is not a particularly common characteristic in the North American culture that I am familiar with.
However, in academic culture, which I have been a member of for the past decade, I have come to understand that the best way to build knowledge and create knew knowledge is by sharing. I truly believe that the same approach can be taken to all things in life so that the people who are most successful are actually the result of a community of success.
When this approach is taken to personal finance, budgeting and other types of money management, people will be able to conquer their fears of failure and move into confident and successful spending habits that they can share with everyone! So start talking about your finances and see if it helps you.
xo BD
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